Sehopotsong sa Pele sa Lethathamo la Eona, Ziyan Baiwei Chicken o Betla Tsela e Ncha ea Bohlale, Bokhoni, le Tšepo ho Indasteri.

Ka la 26 Loetse 2022, Shanghai Ziyan Food Co., Ltd. (khoutu ea setoko: 603057) e thathamisitsoe ka katleho ho boto e kholo ea Shanghai Stock Exchange.Ketsahalo ena e tšoaile ho kenoa ha Ziyan Food, lets'oao le itlhommeng pele ka har'a sehlopha sa likhoho tse hlapisitsoeng, 'marakeng oa thekiso, ho theha maemo a macha a tlholisano hammoho le litonanahali tse tharo tsa lihlahisoa tsa matata a marinated.Ka hona, Ziyan Food e fetohile sebapali sa bone sa bohlokoa indastering ea lijo tse marinated le oa pele lefapheng la lijana tsa marinated, ho theha "litšiea tse 'nè" tse matla' marakeng.

Khoeling e fetileng, Ziyan Food e ile ea lokolla tlaleho ea eona ea selemo sa selemo sa 2023, e tlalehang lekeno la li-yuan tse limilione tse likete tse 1.743, keketseho ea 6.48% selemo le selemo, le phaello e ntle ea li-yuan tse limilione tse 180, keketseho e kholo ea 55.11% selemo le selemo. -selemo.Hona joale, selemo se le seng ka mor'a lethathamo la eona, letšoao lena la lilemo tse 34 le ntse le tsoela pele ho bontša matla a matla.

Ho latela selelekela sa semmuso sa mofuta ona, Ziyan Food e simolohile Sichuan, e ntlafalitsoeng Jiangsu, 'me ea atolosoa naheng ka bophara.Ka 2000, Ziyan Food e ile ea kena 'marakeng oa Shanghai,' me selemong se latelang, palo ea mabenkele e ne e feta 500, e akaretsang libaka tsa Jiangsu, Zhejiang le Shanghai.Ka 2003, Ziyan o ile a hola 'marakeng o bohareng oa China, a tsoela pele ho ntlafatsa lebitso.Ka 2008, palo ea mabenkele a Ziyan Food e ile ea feta 1,000, ho fihlela kabo e felletseng ea lihlahisoa tsa eona.Ka 2014, Ziyan Baiwei Chicken e ile ea buloa bakeng sa franchising, ka potlako ho atolosa palo ea mabenkele.Hajoale, Ziyan Food e na le mabenkele a fetang 6,100 a tlas'a lebitso la "Ziyan Baiwei Chicken", e koahelang litoropo tse fetang 200 ho pholletsa le liprofinse tse fetang 20, libaka tse ikemetseng le bomasepala naheng ka bophara, e tiisa boemo ba eona ba ho ba lets'oao le etelletseng pele 'marakeng oa lijana oa China.

Boemo bo Nepahetseng ho tloha Qalong: Ho Kena Karolong e tsitsitseng le ea boleng bo phahameng

Joalo ka karolo e tsebahalang ea lijo tsa Machaena, tatso ea lijo tse halikiloeng e etsa hore e se ke ea thijoa ke bareki ba bangata.Hona joale, lijo tse nang le marinated li arotsoe haholo ka "side dish" lijo tse marinated le "snack" lijo tse marinated.Sejo sa pele se behiloe e le sejana se batang bakeng sa lijo tse kholo, ha sa morao se sebetsa e le seneke sa boikhathollo.

Ha ho bapisoa le "snack" lijo tsa marinated, "side dish" lijo tse marinated li bontša matla a mangata a nang le melemo e meraro e meholo.Taba ea pele, e bohlokoa haholo ho bareki, kaha tlhoko ea "sejana sa lehlakore" ea lijo tse halikiloeng e phahame ebile e etsahala khafetsa nakong ea lijo tsa mots'eare tsa lelapa tsa letsatsi le letsatsi le lijo tsa mantsiboea.Taba ea bobeli, e sebelisoa maemong a mangata, ho kenyeletsoa likopano tsa lelapa, ho jella, ho ja lijo tse bobebe har'a mp'a bosiu le lintho tsa bohlokoa tsa maeto.Ea boraro, e ipiletsa ho palo e pharalletseng ea batho, ho kenyeletsoa banna, basali, bana le maqheku.

Tšitiso ea ho kena bakeng sa karolo ea lijo tsa marinated ea "side dish" e phahame ho feta ea "snack" ea lijo tse marinated.Litlhoko tse phahameng tsa boqapi, tatso, bocha, le bokhoni ba ketane ea phepelo li netefatsa boleng bo tsitsitseng ba sehlahisoa, ho etsa hore bareki ba tšepe.

Ziyan Baiwei Chicken o khethile monyetla ona oa bohlokoa oa 'maraka ho tloha qalong, a ipeha karolong ea "sejana se lehlakoreng" sa lijo tse halikiloeng.Sebaka sena sa leano se shebane le tlholisano e fokolang mme se fana ka bokhoni bo boholo.Karolong ea pele ea selemo sena, Ziyan o ile a tsoela pele ho qapa le ho ntlafatsa lihlahisoa tsa eona.Ntle le ho ntlafatsa lijana tse halikiloeng tse kang Fuqi Feipian, Baiwei Chicken, Vine Pepper Chicken, le Ziyan Goose, k'hamphani e boetse e phatlalalitse lijana tse ncha tse batang tse kang Sour Soup Fatty Beef, Crisp Pork Feet, Crispy Three Shreds, le Bowl Chicken Dices, ho fumana setumo se setle kamehla.Kamohelo ea 'maraka oa capital e boetse e bonts'a bokhoni bo boholo ba 'maraka oa "side dish" o sebelisoang lijong tsa marinated.

Ho Iphelisa ka Litlhoko tsa Mmaraka: Lihlahisoa tse Ncha e le Motheo, Lihlahisoa tse Pakiloeng Pele e le Tlatsetso.

Ha maikutlo a bareki a ntse a fetoha, ho na le khatiso e ntseng e hola ea botumo ba lebitso, boleng le boiketlo ba sehlahisoa.Ziyan Baiwei Chicken, e tsejoang ka lijo tsa eona tsa setso tsa Leshan tse halikiloeng ho tloha Sichuan, e ntse e tsoela pele ho kenyelletsa lijana tsa khale tse tsoang libakeng tse fapaneng, ho kopanya litatso tse tsoang Sichuan, Guangdong le Hunan.Khampani e shebana le boqapi le boleng ba ho etsa lijana tsa boleng bo holimo.

Kaha Ziyan o hlokomela hore bacha ba khetha lijo tse potlakileng le tse bonolo ho li lokisa, o kene ka mafolofolo 'marakeng oa lijo tse phehiloeng pele.E sebelisa matla a eona ho nts'etsopele ea lihlahisoa, taolo ea boleng, tsamaiso ea phepelo ea thepa, liteishene tsa thekiso le tsamaiso ea tlhahisoleseding, Ziyan e na le sehlopha sa eona se ikemetseng sa R&D le fektheri e bohareng.Sena se fana ka monyetla o moholo ho feta lihlahisoa tse ntseng li hlaha 'marakeng oa lijo tse phehiloeng pele.Lihlahisoa tse kang Ziyan Kung Pao Chicken, Likotoana tsa nama ea kolobe e phehiloeng, likhoho tse entsoeng ka letsoho, le Peppery Pork Belly Chicken li monate, li entsoe ka metsoako ea sebele, 'me li hatisa bophelo bo botle le phepo e nepahetseng, li fetoha lijana tse ratoang bakeng sa lijo tsa malapa le lijo tsa mokete.

Ho ipapisitse le litlhoko tsa 'maraka, lik'hamphani tse etellang pele tsa lijo tse nang le lijo tse hlabollang li na le monyetla oa tlhaho.Hajoale, Ziyan Food e thehile mofuta oa tlhahiso ea mefuta e fetang 100 ea lijo tse marinated, haholo-holo lihlahisoa tse ncha, tse tlatsitsoeng ke lintho tse kentsoeng pele.Ka tsamaiso e pharalletseng ea taolo ea boleng ho pholletsa le ketane ea indasteri, Ziyan e sebelisa liketane tsa phepelo tse bohlale ho fana ka likhetho tsa boleng bo holimo tsa lihlahisoa le ho matlafatsa nts'etsopele ea likhoebo tse nyane le tse mahareng tsa ho fepa.

Ho Amohela Phetoho ea Dijithale: Ho Betla Litsela Tse Ncha bakeng sa Nts'etsopele ea Indasteri

Indasteri ea lijo e kene nakong ea ntlafatso ea dijithale har'a leqhubu la phetoho ea dijithale.E sebelisa mohala oa eona o pharalletseng oa lihlahisoa, taolo ea phepelo ea phepelo, le melemo ea litšebeletso tsa motheo, Ziyan Food e thehile sistimi e ts'oanang ea taolo ho netefatsa boleng ba lijo ho tloha ho theko ea thepa e tala le ho latella, taolo ea ts'ebetso ea tlhahiso, taolo ea lintlha tsa kotsi, tlhahlobo ea lihlahisoa, ho isa phepelong ea ketane e batang.

Ho feta moo, Ziyan Food e khothaletsa tlhahiso ea dijithale le e bohlale ka ho hlahisa liforomo tse bohlale tse kholo tsa lits'ebeletso tsa data le litsamaiso tse ngata tsa sejoale-joale tsa taolo ea tlhahisoleseling.Sena se lebisitse ho thehoeng ha tsamaiso e nepahetseng ea ketane ea phepelo le taolo e felletseng ea bohlale ka ho kopanya tsamaiso ea thepa le polokelo ea thepa.Sephetho ke ts'ebetso e sebetsang hantle ho feta liteishene tsohle, ho ntshetsa pele indasteri ea lijo tse hlabositsoeng ka mahlakoreng hore e be tsela e ncha ea bohlale, bokhoni le ts'epo, ka hona e holisa karolo ea eona ea mmaraka.

Ts'ebetso ea Mecha e Mebeli le Tšebelisano-'moho ea Liindasteri: Hlakola Melemo ea Tlholisano le Litoro tse Abelaneng tsa Bakhoebo.

Branding, boleng, botsebi, le maemo ke mekhoa ea kamoso ea indasteri ea lijo tse marinated.Ho tloha ha e buloa bakeng sa franchising ka 2014, Ziyan Baiwei Chicken e holile ka potlako, e se e ithorisa ka mabenkele a fetang 6,100 naheng ka bophara.Ka lilemo tse ka bang leshome tsa boiphihlelo ba ts'ebetso ea brand, Ziyan Food e ntse e tsoela pele ho ntlafatsa le ho ntlafatsa.Tšusumetso ea lebitso la eona, mohala o pharalletseng oa sehlahisoa, le netefatso ea boleng li fana ka tlholisano e kholo indastering ea lijo.

Ziyan o na le bokhoni bo nepahetseng ba ho hira li-franchise, a fana ka tšehetso e felletseng ho barekisi ba bacha, esita le ba se nang boiphihlelo.Sena se kenyelletsa tlhahlobo le moralo oa sebaka, koetliso ea basebetsi, maano a ho bapatsa, mesebetsi ea papatso, tataiso ea ts'ebetso, ts'ebetso e kopaneng, koetliso e bohlale, le tlhahlobo ea khoebo, ho khothaletsa pono e arolelanoang ea khoebo le sehlopha.

Bakeng sa mabenkele a kantle ho marang-rang, Ziyan Food e sebetsa lifeme tse ngata tse emeng naheng ka bophara, e netefatsa hore lihlahisoa li tsamaisoa mabenkeleng, li netefatsa tatso le polokeho.Khamphani e boetse e laola ka thata bophelo bo botle ba basebetsi, litekanyetso tsa bohloeki, mekhoa ea ho lokisa lijo, ho reka, ho boloka, ho sebetsa, ho bolaea likokoana-hloko, le bohloeki ba tikoloho.Bakeng sa ts'ebetso ea Marang-rang, Ziyan e sebelisa li-platform tse kholo tsa phano, mananeo a manyane, le tharollo ea sephethephethe sa sechaba ho khothaletsa tšebeliso ka liteishene tse peli tse kantle ho marang-rang le tsa inthanete.

Haufinyane tjena, Ziyan Food e boetse e bonts'itse molemo oa eona ts'ebelisanong ea lihlahisoa tsa indasteri, ho holisa phihlello ea eona ea ho bapatsa le ho hohela bareki ba ka bang teng ha e ntse e phethahatsa boikarabello ba sechaba.Mohlala, ka la 8 Hlakubele, Letsatsi la Basali, Ziyan Baiwei Chicken o ile a sebelisana 'moho le Fenghua bakeng sa phatlalatso, a kopanya lijana tse bonolo tse kang Tlhapi e Belisitsoeng le Peppery Crisp Pork le lihlahisoa tsa Fenghua, e leng se ileng sa tsosa moferefere oa ho reka.Ka July, Ziyan Baiwei Chicken o ile a boela a kopana le pontšo ea basketball ea bacha "Dunk Youth" Nako ea 3, e khothatsang le ho bona litoro tsa kholo ea libapali tsa basketball tsa bacha.

Ka lilemo tse fetang 30 tsa boikitlaetso bo matla le meloko e meraro ea lefa, joalo ka k'hamphani e thathamisitsoeng phatlalatsa indastering ea lijo tse hlabositsoeng, Ziyan Food e fana ka teboho bakeng sa ts'epo ea sechaba le kananelo ea boleng ba sehlahisoa sa eona le boleng ba sehlahisoa.Ho hatela pele, Ziyan e tla tsoela pele ho khomarela sepheo sa eona sa pele, ho ts'ehetsa molao-motheo oa "lisebelisoa tse ntle + boqapi bo botle = lihlahisoa tse ntle," ha a ntse a tsoela pele ho hlahloba lebelo le lecha la ho khanna nts'etsopele ea indasteri ea lijo le ho etsa litlolo tse bolokehileng, tsa boleng bo holimo le tse khotsofatsang. bakeng sa bareki


Nako ea poso: Jul-04-2024