1. Merero ea Lijo tsa Meituan e Tla Qala Hangzhou ka Mphalane
Meituan Grocery e rera mohato o moholo oa katoloso.
Lintlha tse ikhethileng tse tsoang ho DIGITOWN li tlaleha hore Meituan Grocery e ikemiselitse ho qala Hangzhou ka Mphalane.Hajoale, sethaleng sa ho hira batho ba boraro, Meituan Grocery e se e qalile ho hira basebetsi bakeng sa nts'etsopele ea libaka le basebetsi ba phahamiso ea fatše Hangzhou, e akaretsang litereke tse ngata.Lits'oants'o tsa mesebetsi li totobatsa ka ho khetheha "ho qala ha toropo e ncha, 'maraka o se nang letho, menyetla e mengata."
Ke habohlokoa ho hlokomela hore pejana, ho ne ho e-na le litlaleho tsa Meituan Grocery e rera ho kena litoropong tse ling tsa East China tse kang Nanjing le Wuxi, e leng se bontšang ho tsepamisa maikutlo ho tebisa boteng ba eona 'marakeng oa East China.
Ka Hlakola selemong sena, Meituan Grocery e ile ea qalella leano la eona le neng le chechisitsoe morao la ho qala Suzhou ho tloha mathoasong a selemo se fetileng mme e rera ho holisa khoebo ea eona e ncha ea e-commerce ho ea litoropong tse ling tsa China Bochabela.
Nakoana kamora moo, Meituan Grocery e ile ea tšoara kopano ea thekiso ea thepa e bitsoang "Gathering Momentum for Instant Retail, Technology Empowering Win-Win."Sebokeng sena, hlooho ea khoebo ea Meituan Grocery, Zhang Jing, o boletse hore Meituan Grocery e tla tsoelapele ho sebelisa theknoloji ho matlafatsa thekiso, ka sepheo sa ho thusa lihlahisoa tse 1,000 tse ntseng li hlaha ho fihlela thekiso e fetang li-yuan tse limilione tse 10.
Ka la 12 Loetse, Meituan o ile a lokolla lengolo le bulehileng la kahare le phatlalatsang lenane le lecha la nts'etsopele ea litalenta le lenane la papatso bakeng sa 2023, le khothaletsa batsamaisi ba bahlano ho ba batlatsi ba mopresidente, ho kenyeletsoa le Zhang Jing, hlooho ea karolo ea korosari.
Liketso tsena li bontša ka ho hlaka hore Meituan e beha bohlokoa ba bohlokoa khoebong ea eona ea korosari 'me e na le litebello tse kholo bakeng sa eona, e leng se bontšang hore nako le boiteko bo eketsehileng bo tla tseteloa ho nts'etsapele khoebo ena.
Ho tloha qalong ea selemo sena, Meituan Grocery e ntse e hola ka potlako.Ho fihlela joale, e se e qalile ts'ebetso e ncha likarolong tsa litoropo tsa boemo ba bobeli joalo ka Wuhan, Langfang le Suzhou, e ntse e eketsa karolo ea eona ea mmaraka lekaleng le lecha la khoebo ea e-commerce.
Mabapi le liphetho, Meituan Grocery e bone lintlafatso ho palo ea SKU le katleho ea phepelo ea thepa lilemong tse peli tse fetileng.
Basebelisi ba kamehla ba Meituan Grocery ba tla hlokomela hore selemong sena, ntle le lihlahisoa tse ncha, sethala se ekelitse litlhoko tse fapaneng tsa letsatsi le letsatsi le lihlahisoa tsa tlhokomelo ea motho.Lintlha li bontša hore palo ea SKU ea Meituan Grocery e fetile 3,000 mme e ntse e hola.
Sehlopheng sa lihlahisoa tse ncha feela, Meituan Grocery e ithorisa ka barekisi ba ka kotloloho ba 450, litsi tse ka bang 400 tsa phepelo e tobileng, le libaka tse fetang 100 tsa tlhahiso ea tikoloho, e netefatsa phepelo e tsitsitseng e tsoang mohloling.
Mabapi le phethahatso ea phano, Meituan Grocery e ile ea ntlafatsoa haholo selemong se fetileng, ea ikemela hape joalo ka lebenkele le potlakileng la metsotso e 30.Lintlha tsa semmuso li bonts'a hore ho feta 80% ea liodara tsa Meituan Grocery li ka tlisoa nakong ea metsotso e 30, 'me litefiso tse nakong li eketseha ka 40% nakong ea tlhoro.
Leha ho le joalo, hoa tsebahala hore ho fana ka metsotso e 30 ho thata.Boemo ba Meituan Grocery e le suphamakete e potlakileng ea metsotso e 30 e hloka bokhoni bo matla ba ho tlisa thepa, e leng matla a Meituan.Lintlha li bontša hore ka 2021, Meituan e ne e e-na le bapalami ba limilione tse 5.27, 'me ka 2022, palo ena e eketsehile ka hoo e ka bang milione e le' ngoe ho ea ho limilione tse 6.24, 'me sethala se ekelitse bapalami ba bacha ba 970,000 ka selemo se le seng.
Kahoo, ho hlakile hore Meituan Grocery e na le tlholisano e matla le melemo ho phepelong ea lihlahisoa le ho fana ka thepa.Ha khoebo e ntse e hola, Meituan Grocery e tla theha menyetla e meholo le ho feta bakeng sa indasteri e ncha ea e-commerce.
2. Khoebo e Ncha ea E-commerce e Fetoha Papali ea Li-Giants
Indasteri e ncha ea e-commerce e bile le mathata a neng a e-so ka a e-ba teng lilemong tse peli tse fetileng.
Leha ho le joalo, ho tloha qalong ea selemo sena, ha Freshippo (Hema) le Dingdong Maicai ba phatlalatsa phaello, indasteri e bonahala e kene mohato o mocha oa nts'etsopele, ho bona tšepo eo e leng khale e letetsoe.
Nakoana kamora moo, linatla tse kang Alibaba, JD.com, le Meituan li ile tsa qala ho matlafatsa boikitlaetso ba tsona lekaleng le lecha la khoebo ea e-commerce, ho tšoaea qalo ea tlholisano e ncha.
Ntle le Meituan Grocery e boletsoeng pejana, Taobao Grocery le JD Grocery li tsepamisitse maikutlo ho mefuta ea thekiso ea hang-hang le ea pele ea polokelo, ka ho latellana.
Mabapi le Lijo tsa Taobao, ka Mots'eanong selemong sena, Alibaba o ile a kopanya "TaoCaiCai" le "TaoXianDa" ho "Taobao Grocery."Ho tloha ka nako eo, Taobao Grocery e se e qalile ho fana ka litšebeletso tsa "ho isa lapeng ka hora e le 'ngoe" le lits'ebeletso tsa "ho lata ka letsatsi le tlang" bakeng sa lihlahisoa tse ncha metseng e fetang 200 naheng ka bophara.
Khoeling eona eo, "Taobao Grocery" e ile ea qala ts'ebeletso ea k'hemisi ea lihora tse 24, e ts'episa phepelo ea lehae e potlakileng ea metsotso e 30.Ka nako eo, moemeli oa Taobao Grocery o boletse hore Taobao Grocery e sebelisane 'moho le litlhare tse fetang 50,000 tse kantle ho naha, ho kenyeletsoa Dingdang Kuaiyao, LaoBaiXing, YiFeng le QuanYuanTang, ho fihlela litlhoko tsa letsatsi le letsatsi tsa bareki.
Hape ka Mots'eanong, Alibaba e ile ea kopanya Tmall Supermarket, TaoCaiCai, TaoXianDa, le likhoebo tse ncha tsa lijo ho theha "Supermarket Business Development Center" kahara karolo ea eona ea thekiso ea lehae.
Mehato ena ea Alibaba e bonts'a hore moralo oa eona o mocha oa khoebo ea e-commerce o ntse o teba.
Ka lehlakoreng la JD Grocery, k'hamphani e becha ka mohlala oa ntlo ea polokelo o atisang ho hlokomolohuoa.Ka Phuptjane selemong sena, JD.com e thehile Lefapha la eona la Mabenkele a Boqapi le ho kopanya likhoebo tse kang Seven Fresh le Jingxi Pinpin hore e be setsi sa khoebo se ikemetseng, sa ntšetsa pele moralo oa eona oa mabenkele le ho hlahloba mefuta e mecha.
Nako ea poso: Jul-04-2024